Greater Taters

greatertatersthumb

Saturday afternoon. Approved list in hand, dad (me) is off to the grocery to get the family some food for the week. Fruit – check. Milk – check. Bread – check. Ooo – look at that!  The product that will make dad the hero of dinner time to my wife and kids – Tater Tots shaped into letters. List be damned, into the cart the tater tots went. Why did I feel compelled to buy …read more

I Hate Shirt Pins

Shirt Pins

Earlier this evening I took the family to the mall to hunt down some deals.  Daddy needed to score some new threads, preferrably discount threads.  Well, that part of the trip was a success.  I managed to get 5 new dress shirts – nice ones – for under $50 bucks.  Not bad right? So then we come home, put the kids to bed, and I start to unwrap my new shirts, which is when the …read more

The Physics of Marketing – Newton’s Theory of Color

Newton's Theory of Color

It never occurred to me that someone invented the color wheel, but in fact Isaac Newton did just that and more with his Theory of Color.  Newton used prisms to show that white light was actually made by a combination of the “ROY G BIV” colors of the rainbow.  At that time there were varying theories regarding color and light, and Newton’s assertion, which seems like common knowledge today, was quite controversial at the time …read more

The Physics of Marketing – Simple Harmonic Motion

Think of a pendulum steadily swinging from side to side and you are visualizing Simple Harmonic Motion. From children on play gound swings to highly skilled engineers, simple harmonic motion surrounds us. It involves the give and take between potential and kinetic energy. In the example of the pendulum this would be height and speed. You could even use the principle of Simple Harmonic Motion to prove that the world rotates. If you were to …read more