Last year I wrote this post as part of my ongoing series The Physics of Markeitng. The post discussed ways that Newton’s Law of Gravity might pertain to marketing. There were some excellent comments about the post and it has actually led me to think differently about the marketing – past, present, and future. Particularly, […]
The Physics of Marketing – Fraunhofer Diffraction
Posted on March 6, 2009 //
Joseph von Fraunhofer lived a short, difficult life, but that did not stop him from becoming one of the world’s most talented makers of optical glass and an expert on the dispersion of light. According to Wikipedia, he was orphaned at age 11. Fraunhofer then went to work as an apprentice for a glass maker. […]
Seth Riffs on Proximity
Posted on May 20, 2008 //
A few weeks back I was discussing Newton’s Law of Gravitation and the importance of proximity in Marketing. This discussion revolved around the idea of getting close to the customer, and how that can yield huge dividends. Seth Godin has furthered the discussion with this great riff on proximity. Seth looks at the implications of […]