Tag Archives | reciprocity

2 Cents on 2 Bucks

By on September 19, 2009 in FEATURED, MARKETING

Once Upon A Time: As a kid I was fas­ci­nated by Nielsen, you know the TV rat­ings peo­ple.  I yearned to have my house­hold cho­sen to be a Nielsen fam­ily.  I imag­ined how cool it would be to have one of those mys­te­ri­ous rat­ings boxes I heard so much about, but never actu­ally saw, sitting […]

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2 for 2 on IBW

By on March 10, 2009 in MARKETING

How do you gen­er­ate pos­i­tive word of mouth?  How about if you decided to give away free stuff that peo­ple wanted each and every week.  That is pre­cisely what the smart peo­ple at 800ceoread.com do on their site InBubbleWrap.com — one of my favorite sites on the web. I have men­tioned the site on this blog […]

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