Tag Archives | Restaurant
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Would You Miss Max & Erma’s?

By on April 28, 2008 in MARKETING

I read in today’s Day­ton Busi­ness Jour­nal that Max & Erma’s, a regional restau­rant chain, was being acquired by a firm out of Pitts­burgh. Bor­row­ing a ques­tion that my friend John Moore poses reg­u­larly on his blog Brand Autopsy, “Would you miss them if they were gone?” Details of the buy­out of the chain of […]

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& Erma’s?">

Would You Miss Max & Erma’s?

By on April 28, 2008 in MARKETING

I read in today’s Day­ton Busi­ness Jour­nal that Max & Erma’s, a regional restau­rant chain, was being acquired by a firm out of Pitts­burgh. Bor­row­ing a ques­tion that my friend John Moore poses reg­u­larly on his blog Brand Autopsy, “Would you miss them if they were gone?” Details of the buy­out of the chain of […]

Read full story • Comments { 0 }
If Your Company Closed Tomorrow Would Anyone Care?

If Your Company Closed Tomorrow Would Anyone Care?

By on January 15, 2008 in MARKETING

Last spring, when author and Mar­ke­teer John Moore came to Day­ton, he spoke about what makes a busi­ness or brand impor­tant. One thing that has stuck with me from his fan­tas­tic pre­sen­ta­tion was this. “If your busi­ness was gone tomor­row, would any­one care?” What a pro­found ques­tion, and great way to gauge if your business […]

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