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Dead Cat Marketing

Suppose your business sells something to a customer.  Following the sale, you gather no information about them.  Instead you send the customer out the door and off into the universe, hoping they will come back again someday.  In the time that follows, you make no direct or indirect attempt to determine if the customer is […]

Use RSS to Get More from LinkedIn

LinkedIn is a great tool for keeping track of your contacts, researching individuals and organizations, finding employment and employees, asking questions and getting answers, and better understanding the professional world. As you add followers, it can be a bit of a challenge to keep up with everything. Sure you can check out the weekly summary […]

The White House on the Web

While it remains to be seen just how effective the new administration will be in restoring prosperity to our land, if the White House web site is any indicator we are headed for better days.  The site has a fresh new look and quite a bit of added functionality.  Check out www.whitehouse.gov. The site has […]

Did you see this? January 9th, 2009

Time to share the love yet again.   Here are some recently discovered snippets from around the web. Friend and former LUCRUM co-worker Andy Erickson was the featured author of an excellent article on Soapbox Cincinnati. comScore ranking of social sites – Thanks to fellow Kenton Ridge Cougar Bill Sterzenbach for sending this to me. SixRevisions.com […]

Leverage LinkedIn with RSS

What if your number one competitor took away your number one client?  How much would you pay to know that they might be in conversation with one another?  Well, if you use LinkedIn and combine it with RSS you can discover a wealth of information about your friends, your clients, and your colleagues that might […]

Google Docs Shifts Gears

This post is about Google Gears and Google Docs. I will get to that, but first a question. Do you have a Google Account? If not, get one. It takes about 2 minutes to set up, and allows you to take advantage of so many wonderful, free tools – one of which is Google Docs. […]