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Dead Cat Marketing

Sup­pose your busi­ness sells some­thing to a cus­tomer.  Fol­low­ing the sale, you gather no infor­ma­tion about them.  Instead you send the cus­tomer out the door and off into the uni­verse, hop­ing they will come back again some­day.  In the time that fol­lows, you make no direct or indi­rect attempt to deter­mine if the cus­tomer is […]

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RSS to Get More from LinkedIn">

Use RSS to Get More from LinkedIn

LinkedIn is a great tool for keep­ing track of your con­tacts, research­ing indi­vid­u­als and orga­ni­za­tions, find­ing employ­ment and employ­ees, ask­ing ques­tions and get­ting answers, and bet­ter under­stand­ing the pro­fes­sional world. As you add fol­low­ers, it can be a bit of a chal­lenge to keep up with every­thing. Sure you can check out the weekly summary […]

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The White House on the Web

While it remains to be seen just how effec­tive the new admin­is­tra­tion will be in restor­ing pros­per­ity to our land, if the White House web site is any indi­ca­tor we are headed for bet­ter days.  The site has a fresh new look and quite a bit of added func­tion­al­ity.  Check out www.whitehouse.gov. The site has […]

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Did you see this? January 9th, 2009

Time to share the love yet again.   Here are some recently dis­cov­ered snip­pets from around the web. Friend and for­mer LUCRUM co-worker Andy Erick­son was the fea­tured author of an excel­lent arti­cle on Soap­box Cincin­nati. com­Score rank­ing of social sites — Thanks to fel­low Ken­ton Ridge Cougar Bill Sterzen­bach for send­ing this to me. SixRevisions.com has a […]

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