Dead Cat Marketing

Sup­pose your busi­ness sells some­thing to a cus­tomer.  Fol­low­ing the sale, you gather no infor­ma­tion about them.  Instead you send the cus­tomer out the door and off into the uni­verse, hop­ing they will come back again some­day.  In the time that fol­lows, you make no direct or indi­rect attempt to deter­mine if the cus­tomer is […]