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Science Is Not Trivial

The Ohio House of Representatives is considering changing the way that science is taught in school, as is evidenced in the pending legislation H.B. 597.  As currently written, instead of focusing on providing the children of The Buckeye State with a foundational understanding of the scientific method, legislators are currently proposing that our schools focus […]

The Physics of Marketing – Ideal Gas Law

If you have ever climbed up a mountain, you know that it is much colder at the top than at the bottom. Have you ever wondered why? Well it is because the atmospheric pressure is much lower than if you were at sea level. There is simply less atmosphere above you. This relationship between pressure, […]

The Physics of Marketing – Conservation of Energy

This week’s Physics of Marketing post is about energy. It is clear when someone has energy and more clear when they lack it. Starbuck’s has made a fortune on regularly selling me cups full of energy in the form of caffeine laden black coffee. Energy takes many forms, and is probably best thought of in […]

The Physics of Marketing – Kepler’s Laws

German mathematician Johannes Kepler lived from 1571 – 1630.  He is described by many as the central figure in the scientific revolution for his work in astronomy and physics – two disciplines that were considered to be very different from one another in his time.  An independent thinker, he was very influential on shifting world […]

The Physics of Marketing – Mach’s Principle

Ernst Mach, was an Austrian Philosopher and Physicist. He lived from 1838 to 1916. His principle proposed the idea that “mass there influences inertia here.” That means that the gravity of far away things affects how nearby things move. Thus motion is only meaningful when measured against another object. For example, we know the earth […]

The Physics of Marketing

The Physics of Marketing is a new project that I am launching. I don’t understand Physics. I have never taken a formal class on the subject, and my exposure to Physics has been limited. However, I find Physics to be fascinating. Something I do know a little about, though some days I question that too, […]