Tag Archives | service marketing

Black and White Television

I am old enough to remem­ber watch­ing a black and white tele­vi­sion as a kid. No, I am not talk­ing about black and white movies on a color tele­vi­sion, I am refer­ring to a tele­vi­sion with no color. When I grew up, color tele­vi­sion was not ground­break­ing, but it was still an upgrade from the […]

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Snow Job

I heard a great story by Jeff Brady on NPR while on the way home yes­ter­day.  It was about the work of two researchers from Dart­mouth who found it odd that ski resorts seemed to report more snow­fall than sur­round­ing areas and and steeper increases in snow amounts on week­ends.  They also found that resorts […]

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The Physics of Marketing — Simple Harmonic Motion

Think of a pen­du­lum steadily swing­ing from side to side and you are visu­al­iz­ing Sim­ple Har­monic Motion. From chil­dren on play gound swings to highly skilled engi­neers, sim­ple har­monic motion sur­rounds us. It involves the give and take between poten­tial and kinetic energy. In the exam­ple of the pen­du­lum this would be height and speed. You […]

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