Voices — Episode 11: Peter Shankman

Peter Shankman - Voices Podcast

One of my favorite peo­ple to fol­low on the web is PR Guru, Peter Shankman.  Whether he is jump­ing out of air­planes, con­struct­ing an in-home social media bat­tle sta­tion, or jet­ting from city to city, Peter is always up to some­thing inter­est­ing.  He is a pio­neer in the use of social media and the founder …read more

A Great Service Encounter Courtesy of Cincinnati Bell

Cincinnati Bell Wireless

Cus­tomer ser­vice is mar­ket­ing.  In fact it is one of the most impor­tant ele­ments of mar­ket­ing.  You may not ini­tially think of it that way.  Many equate mar­ket­ing to adver­tis­ing.  I would bet that if you asked most peo­ple about Cincin­nati Bell’s mar­ket­ing, they would say “who is Cincin­nati Bell?”  Those who actu­ally know  of …read more

The Physics of Marketing — Fraunhofer Diffraction

fraunhofer

Joseph von Fraun­hofer lived a short, dif­fi­cult life, but that did not stop him from becom­ing one of the world’s most tal­ented mak­ers of opti­cal glass and an expert on the dis­per­sion of light.  Accord­ing to Wikipedia, he was orphaned at age 11.  Fraun­hofer then went to work as an appren­tice for a glass maker.  …read more

Ladies and Gentlemen… Tim Westergren

timwestergren

In Jan­u­ary of 2006, I dis­cov­ered Pandora.com.  Almost imme­di­ately, I began telling peo­ple about the site.  A few days later, I even posted a thank you note on my blog to Tim West­er­gren, the founder of Pan­dora.   Yes­ter­day, I had the very dis­tinct honor of intro­duc­ing Tim at the Cincin­nati Social Media Break­fast.  My …read more

The Physics of Marketing — Bragg’s law

bragg

Born in 1890, William Lawrence Bragg was the son of a  Sir William Henry Bragg, a pro­fes­sor of sci­ence and math­e­mat­ics.  So in his work, William Lawrence Bragg was sim­ply car­ry­ing on the fam­ily busi­ness.  In 1915 the two father and son  shared a Nobel Prize for their work which involved using X-rays to ana­lyze …read more

More Blood…

blood-types

Not all blood is the same.  Yes blood is red and car­ries oxy­gen through­out your body, but blood has dif­fer­ent char­ac­ter­is­tics or types.  As a result, there are some­times issues with com­pata­bil­ity.  Your blood may or may not be able to func­tion prop­erly in another human being, depend­ing on your respec­tive blood types.  There are …read more

Blood

blood

Blood sus­tains human life.  Oxy­genated, healthy, red blood.  With­out it we die.  Yet, oddly enough many peo­ple pass out at the site of it.  They are ter­ri­fied of the very thing that sus­tains them.  Even the thought of it makes some queasy.  But, afraid of it or not, blood is vital. Cus­tomers are like blood.  I …read more

The Physics of Marketing — Huygens’ Principle

huygens

You would think that if you did some­thing like dis­cover the rings of Sat­urn, dis­cover Saturn’s largest moon — Titan — and then go on to invent and patent the first pen­du­lum clock, that you would be a house­hold name.  Now assume you not only did all those things, AND also col­lab­o­rated with Robert Hooke, …read more

The Physics of Marketing — Chaos Theory

Chaos Theory

Chaos The­ory states that lit­tle things can mean a lot.  For exam­ple, the wind cre­ated from a but­ter­fly flap­ping its wings in the jun­gle could result in a tor­nado form­ing in South­west­ern Ohio. Chaos The­ory is why the weather can only be pre­dicted for a few days out.  There are so many vari­ables that come into …read more

Voices Episode 6 — Jason Hillard

voices6

How far would you go to help a friend?  Would you be will­ing to have one of your organs removed to save them?  No, this is not an intro to a party game about dif­fi­cult ques­tions, this is a real ques­tion — one that was posed to Day­ton­ian Jason Hillard.  Lis­ten as I speak to …read more