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Voices – Episode 11: Peter Shankman

One of my favorite people to follow on the web is PR Guru, Peter Shankman.  Whether he is jumping out of airplanes, constructing an in-home social media battle station, or jetting from city to city, Peter is always up to something interesting.  He is a pioneer in the use of social media and the founder […]

A Great Service Encounter Courtesy of Cincinnati Bell

Customer service is marketing.  In fact it is one of the most important elements of marketing.  You may not initially think of it that way.  Many equate marketing to advertising.  I would bet that if you asked most people about Cincinnati Bell’s marketing, they would say “who is Cincinnati Bell?”  Those who actually know  of […]

The Physics of Marketing – Fraunhofer Diffraction

Joseph von Fraunhofer lived a short, difficult life, but that did not stop him from becoming one of the world’s most talented makers of optical glass and an expert on the dispersion of light.  According to Wikipedia, he was orphaned at age 11.  Fraunhofer then went to work as an apprentice for a glass maker.  […]

Ladies and Gentlemen… Tim Westergren

In January of 2006, I discovered Pandora.com.  Almost immediately, I began telling people about the site.  A few days later, I even posted a thank you note on my blog to Tim Westergren, the founder of Pandora.   Yesterday, I had the very distinct honor of introducing Tim at the Cincinnati Social Media Breakfast.  My […]

The Physics of Marketing – Bragg’s law

Born in 1890, William Lawrence Bragg was the son of a  Sir William Henry Bragg, a professor of science and mathematics.  So in his work, William Lawrence Bragg was simply carrying on the family business.  In 1915 the two father and son  shared a Nobel Prize for their work which involved using X-rays to analyze […]

More Blood…

Not all blood is the same.  Yes blood is red and carries oxygen throughout your body, but blood has different characteristics or types.  As a result, there are sometimes issues with compatability.  Your blood may or may not be able to function properly in another human being, depending on your respective blood types.  There are […]

Blood

Blood sustains human life.  Oxygenated, healthy, red blood.  Without it we die.  Yet, oddly enough many people pass out at the site of it.  They are terrified of the very thing that sustains them.  Even the thought of it makes some queasy.  But, afraid of it or not, blood is vital. Customers are like blood.  […]

The Physics of Marketing – Huygens’ Principle

You would think that if you did something like discover the rings of Saturn, discover Saturn’s largest moon – Titan – and then go on to invent and patent the first pendulum clock, that you would be a household name.  Now assume you not only did all those things, AND also collaborated with Robert Hooke, […]

The Physics of Marketing – Chaos Theory

Chaos Theory states that little things can mean a lot.  For example, the wind created from a butterfly flapping its wings in the jungle could result in a tornado forming in Southwestern Ohio. Chaos Theory is why the weather can only be predicted for a few days out.  There are so many variables that come […]

Voices Episode 6 – Jason Hillard

How far would you go to help a friend?  Would you be willing to have one of your organs removed to save them?  No, this is not an intro to a party game about difficult questions, this is a real question – one that was posed to Daytonian Jason Hillard.  Listen as I speak to […]