questions, answers, thoughts, theories, observations, speculations, and assorted bits of information.
Seth Godin has done it again — written an amazing, fresh, relevant, and useful book I love. This time it is Tribes — a book about the importance of leadership. The book is probably the least “marketing” oriented book Seth has written, focusing instead on addressing the much broader topic of leading other human beings. …read more
I gave a speech earlier this week to the Dayton LinkedIn Group. In the speech, I spoke about some easy ways that individuals can use the web to build their personal brand. One tool I referenced was Squidoo — one of the most useful sites (or grouping of sites) on the web. Squidoo is a powerful …read more
A few weeks back I was discussing Newton’s Law of Gravitation and the importance of proximity in Marketing. This discussion revolved around the idea of getting close to the customer, and how that can yield huge dividends. Seth Godin has furthered the discussion with this great riff on proximity. Seth looks at the implications of …read more
A few weeks back I was asked by fellow LUCRUM employee and friend Andy Erickson to speak to the Agile Round Table, a technology focused group that meets monthly here in Cincinnati. The topic — PowerPoint. It was supposed to be done 20 seconds per slide, and 20 slides, but once I got going I …read more
I am named after both of my Grandfathers — My father’s father David and Edwin, my mother’s father. I am very proud of my heritage. My father’s father, who actually went by his middle name Carl, owned Bowman Hardware in Marshall, North Carolina. I knew him as Papa Carl, and loved going to Marshall a …read more
Color choice is a critical part of design, especially on the web. The right color scheme can go a long way in making a site appealing and ultimately drawing new and repeat visitors. For those, like me, who can be color challenged check out kuler. This site from Adobe makes picking a color scheme easy. …read more