When it comes to discussions of modern marketing, it is not uncommon to hear people, myself included, state something like “people are out there talking about your brand.” The more I hear this statement said, the more I question its accuracy. The premise is not entirely wrong. In fact, it is accurate in the sense […]
Not All Sharing Is Caring
Posted on September 28, 2011 //
Last week Facebook announced a host of “enhancements” to their platform. Many of these changes revolve around the concept of frictionless (forced) sharing. The way this is intended to work is that when you connect an app like the music site spotify or The Washington Post to your Facebook profile, your activity will automatically be […]
PRSA Dayton PReSentAtion
Posted on September 22, 2011 //
Today I am addressing the Dayton Chapter of The Public Relations Society of America on the topic of blogging, podcasting, video, and other forms of content creation. With all of the hype surrounding Facebook, Twitter, and other social networks, it is important to remember the power that these tools can deliver. I view these […]
Everyone is a Broadcast Channel
Posted on January 18, 2011 //
Everyone is a Broadcast Channel As a boy raised in Southwestern, Ohio, I grew up very close to two 20th century marvels of mass communication – Voice of America and the WLW radio tower. Voice of America was designed to broadcast western democratic news around the cold war world. The WLW tower had the ability […]
MKTFYI: 2010 – The Year in Marketing
Posted on December 27, 2010 //
MKTFYI is a periodic podcast produced by Kevin Dugan and yours truly, David E. Bowman where we chat and riff on the world of marketing. Being late December, we came up with the very original idea of looking back and reviewing marketing in the year 2010. We even talked special guest Pete Blackshaw, CMO of […]
Fired Up for SummitUp
Posted on September 28, 2010 //
I am all fired up. The reason – SummitUp 2010. Two weeks from today, the SummitUp conference will take place in Dayton, Ohio. If you have never been or heard of SummitUp, check it out. SummitUp is a day long conference dedicated to exploring social media, marketing, business, technology, and creativity. The event is scheduled […]
You Never Know
Posted on July 23, 2010 //
You can’t be 100% certain. Werner Heisenberg made this point in his experiments with subatomic particles. Heisenberg stated while you can approximate both the velocity and position of a particle at a specific instant in time, it is impossible to exactly measure both. The more tightly you focus in on one measuring one aspect, the […]
Free Puppies
Posted on July 6, 2010 //
One thing that makes social media so attractive to businesses is the perceived price – Free. Sure access to most social media channels is free, but social media tends to be free in the same way a “Free Puppy!” is free. The real costs come after you assume ownership. Just like the free puppy, social […]
Black and White Television
Posted on June 25, 2010 //
I am old enough to remember watching a black and white television as a kid. No, I am not talking about black and white movies on a color television, I am referring to a television with no color. When I grew up, color television was not groundbreaking, but it was still an upgrade from the […]
The Front Line
Posted on February 17, 2010 //
After the Superbowl I spent an hour watching the new CBS program Undercover Boss. The show featured the CEO of the company Waste Management posing as a new hire for the company in numerous front line service jobs. He picked up litter on a hillside, helped manage traffic at a landfill, cleaned portable toilets, and […]