questions, answers, thoughts, theories, observations, speculations, and assorted bits of information.
First – the time change is stupid. Can’t we just move it 1/2 hour and stop the madness? And now… the rest of the story. The time change in Spring generally makes everyone really tired for a few days – particularly those of us who have to wake up early. It typically takes me about three or four days for me to bounce back from the big spring forward. Being tired is a problem, and …read more
Chaos Theory states that little things can mean a lot. For example, the wind created from a butterfly flapping its wings in the jungle could result in a tornado forming in Southwestern Ohio. Chaos Theory is why the weather can only be predicted for a few days out. There are so many variables that come into play, that long term predictions become virtually impossible. Over time variance in inputs result in patterns which can change …read more
Looking for some advice on how to build a successful brand? Want to learn more about the importance of the customer experience? Check out this post from my friend John Moore. He lists “Money Quotes” from his book Tribal Knowledge – where he chronicles some of the wisdom he gleaned during his time at Starbucks. John was kind enough to come to Dayton last year to speak at a PRSA meeting and then an AMA …read more
As reported in this story by the DBJ, there is a group of consumers upset with Starbucks. As the story outlines, the group is angry about the new logo that adorns Starbucks’ coffee cups. What is omitted from the story is the reason for the logo change. So, I thought I would take a few sentences to fill you in on the reason behind the switch. A few weeks back Starbucks introduced a new brew …read more
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