They say a picture is worth a thousand words. If that is the case, Dan Roam’s book The Back of the Napkin is easily worth a million. The book is dedicated to teaching professionals to use simple drawings to visualize problems and their subsequent solutions. I once had a boss, Brian Montgomery, who was the […]
Tag Archives | Strategy
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Marketing 4Me
A couple weeks back I wrote a blog post about something I called the Me3 model for marketing. This model was built around the idea that marketing involves 3 broad area of concern — message, medium, and measurement. In the time since, I have found it to be a very useful way to approach marketing, […]
me3
I find visual models to be a useful way to organize thoughts and explain concepts. I developed the following model as a way to understand the needs that my company addresses for our clients as well as the services we offer to address those needs. This also helps me to educate clients on the […]
Creativity
One of the things I resolve to do in 2010 is to devote substantial amounts of intentional effort towards the development of my creativity. I view creativity as a personal strength, and I think it makes sense to spend considerable time enhancing this asset. Inspired by my friend Artie Isaac, I am going to engage […]
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