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Social Media In Crisis

Yesterday I was asked by my friend and former colleague Natasha Baker to help with a video project for Sinclair Community College.  I was interviewed and the video will be used with videos of other respondents in an upcoming presentation to academic leaders from around the country.   I was asked to answer a question about […]

Trick or Treat

With Halloween just one day away, Trick or Treat is definitely on the brain.  So in the spirit of the season ask yourself this question.  Metaphorically speaking, what are you giving your customers these days? Tricks or Treats?  If you are offering treats, are they like those old, stale, home-made popcorn balls or are they […]

Summing Up SummitUp

Yesterday I got to celebrate my birthday by having my very own social media conference – SummitUp.  I highly recommend this as a way to celebrate your next birthday.  (actually this was purely coincidence, but a nice one none the less.)  The day was simply amazing.  To give you an idea of how well things […]

SummitUp

For my birthday this year, I am getting something really cool –  a social media conference right here in Dayton.  “Yea, Just what I always wanted, a conference!” No, the conference was not put on for that reason, but it is a nice coincidence.    The event is called SummitUp, it will take place on October […]

The Physics of Marketing – The Doppler Effect

Have you ever wondered why music blaring out of an approaching car changes in pitch as it passes by you and then moves further away from you.   This phenomenon can be described by the Doppler Effect, named for Austrian physicist Christian Doppler.   Who knew Doppler was more than just the ridiculous brand name of the […]

Sharpen The Saw

Habit 7: Sharpen the Saw Sharpen the saw is the last of Covey’s 7 habits.  (There actually is an 8th Habit, but that is another book, and perhaps another post.)  Sharpen the Saw is the habit of personal renewal.  The metaphor of “sharpening the saw” is simple –  It is counterproductive to spend all of […]

Seek First to Understand

Habit 5: Seek First to Understand, Then to be Understood Habit 5, Seek First to Understand, Then to be Understood, is a continuation of Habit 4, Think Win/Win.  It is the idea that to truly think win/win, one must start with listening.  Thus the idea that one should seek first to understand, then to be […]

The Seven Habits of Highly Effective Social Media – First Things First

Habit 3: First Things First This habit is a critical one, and one that gets a lot of attention.  Before we delve into First Things First, let’s take a step back to place this habit in the proper context. Covey’s first three habits are described as habits of independence.  They are introspective in nature.  When […]

The Seven Habits of Highly Effective Social Media – Be Proactive

The Seven Habits of Highly Effective Social Media – Habit 1: Be Proactive What does it mean to Be Proactive?  I view being proactive as taking responsibility for how you interact with the world. Stephen Covey discusses the idea that there is a space between stimulus and response, and that we as human beings, possess the […]

The Seven Habits of Highly Effective Social Media – Introduction

I am always looking for ways to better understand social media.  One source of explanatory information I find to be surprisingly useful is a book that was written long before the days of Facebook, Google, and Twitter – Stephen Covey’s 7 Habits of Highly Effective People.  You may be wondering what Covey’s book could possibly have […]