The Physics of Marketing — Second Law of Thermodynamics

The Sec­ond Law of Ther­mo­dy­nam­ics states that in a closed sys­tem entropy always increases.  That means that when you put Coca-Cola in a refrig­er­a­tor, the Coke will get cooler — but the refrig­er­a­tor will put out heat into the world in order to make that hap­pen.  Yes the inside of the refrig­er­a­tor is cool, but […]