questions, answers, thoughts, theories, observations, speculations, and assorted bits of information.
One of my favorite people to follow on the web is PR Guru, Peter Shankman. Whether he is jumping out of airplanes, constructing an in-home social media battle station, or jetting from city to city, Peter is always up to something interesting. He is a pioneer in the use of social media and the founder …read more
Last October I attended a student presentation at the University of Dayton entitled Speed Marketing. The event featured several groups of students delivering 5 minute presentations on the latest and greatest trends in the world of marketing. The event was wonderful. The students did a great job of presenting the information in a highly impactful …read more
On a recent shopping trip to the mall, I was walking past store after store thinking to myself “If I had to use one word to describe (insert name of retail store) what would it be. For some, it was easy to do. For others, not so much. From a marketing standpoint, this was an excercise …read more
By this time you have probably heard about Twitter. If not, here is a quick summary. Twitter is a site where you, and the rest of the world get 140 characters to answer one question “what are you doing?” Now the common first reaction by someone who discovers Twitter is to scrunch up their face, tilt …read more
Week 2 in my series of “If I was in charge.” I discovered that it is more difficult than I thought to pick a company. Inspiration comes from many sources, and tonight, it happens to come “from the glass lined tanks of Old Latrobe.” — Rolling Rock. So, if I was in Charge of Rolling …read more
