Tag Archives | visual thinking

Drawing Attention

By on April 1, 2010 in MARKETING

They say a pic­ture is worth a thou­sand words.  If that is the case, Dan Roam’s book The Back of the Nap­kin is eas­ily worth a mil­lion.  The book is ded­i­cated to teach­ing pro­fes­sion­als to use sim­ple draw­ings to visu­al­ize prob­lems and their sub­se­quent solu­tions.  I once had a boss, Brian Mont­gomery, who was the […]

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me3

By on March 3, 2010 in FEATURED, MARKETING

I find visual mod­els to be a use­ful way to orga­nize thoughts and explain con­cepts.  I devel­oped the fol­low­ing model as a way to under­stand the needs that my com­pany addresses for our clients as well as the ser­vices we offer to address those needs.   This also helps me to edu­cate clients on the […]

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