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MKTFYI: 2010 — The Year in Marketing">

MKTFYI: 2010 — The Year in Marketing

By on December 27, 2010 in FEATURED, MARKETING, PODCAST, TECHNOLOGY

MKTFYI is a peri­odic pod­cast pro­duced by Kevin Dugan and yours truly, David E. Bow­man where we chat and riff on the world of mar­ket­ing.  Being late Decem­ber, we came up with the very orig­i­nal idea of look­ing back and review­ing mar­ket­ing in the year 2010.  We even talked spe­cial guest Pete Black­shaw, CMO of […]

MKTFYI: 2010 — The Year in Mar­ket­ing [ 44:47 ] Play Now | Play in Popup | Down­load
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Thank You, Thank You, Thank You, IBW

By on March 25, 2010 in MARKETING

Every so often I take time to write a blog post to thank my friends at http://inbubblewrap.com for send­ing me free books and being one of the great­est things I have ever dis­cov­ered on the inter­net.   What the heck is this InBub­bleWrap you ask?  InBub­bleWrap  is a site put together by the folks at http://800ceoread.com/ […]

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Snow Job

By on January 5, 2010 in FEATURED, MARKETING

I heard a great story by Jeff Brady on NPR while on the way home yes­ter­day.  It was about the work of two researchers from Dart­mouth who found it odd that ski resorts seemed to report more snow­fall than sur­round­ing areas and and steeper increases in snow amounts on week­ends.  They also found that resorts […]

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A Great Service Encounter Courtesy of Cincinnati Bell

By on March 11, 2009 in FEATURED, MARKETING

Cus­tomer ser­vice is mar­ket­ing.  In fact it is one of the most impor­tant ele­ments of mar­ket­ing.  You may not ini­tially think of it that way.  Many equate mar­ket­ing to adver­tis­ing.  I would bet that if you asked most peo­ple about Cincin­nati Bell’s mar­ket­ing, they would say “who is Cincin­nati Bell?”  Those who actu­ally know  of […]

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2 for 2 on IBW

By on March 10, 2009 in MARKETING

How do you gen­er­ate pos­i­tive word of mouth?  How about if you decided to give away free stuff that peo­ple wanted each and every week.  That is pre­cisely what the smart peo­ple at 800ceoread.com do on their site InBubbleWrap.com — one of my favorite sites on the web. I have men­tioned the site on this blog […]

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