questions, answers, thoughts, theories, observations, speculations, and assorted bits of information.
Every so often I take time to write a blog post to thank my friends at http://inbubblewrap.com for sending me free books and being one of the greatest things I have ever discovered on the internet. What the heck is this InBubbleWrap you ask? InBubbleWrap is a site put together by the folks at http://800ceoread.com/ and they literally give away best selling business books every week. All that is required is to answer 2 questions …read more
I heard a great story by Jeff Brady on NPR while on the way home yesterday. It was about the work of two researchers from Dartmouth who found it odd that ski resorts seemed to report more snowfall than surrounding areas and and steeper increases in snow amounts on weekends. They also found that resorts close to major population centers exaggerated figures even more. These scientists were skeptical about this “weekend snow” effect, and started …read more
Customer service is marketing. In fact it is one of the most important elements of marketing. You may not initially think of it that way. Many equate marketing to advertising. I would bet that if you asked most people about Cincinnati Bell’s marketing, they would say “who is Cincinnati Bell?” Those who actually know of Cincinnati Bell might likely mention recent ad campaigns featuring Nick Lachey as a either a kind of Santa like pitch …read more
How do you generate positive word of mouth? How about if you decided to give away free stuff that people wanted each and every week. That is precisely what the smart people at 800ceoread.com do on their site InBubbleWrap.com – one of my favorite sites on the web. I have mentioned the site on this blog numerous times, as well as on social networks, in conversation, and at just about any opportunity I get to …read more
You would think that if you did something like discover the rings of Saturn, discover Saturn’s largest moon – Titan – and then go on to invent and patent the first pendulum clock, that you would be a household name. Now assume you not only did all those things, AND also collaborated with Robert Hooke, Isaac Newton, and Rene Descartes during your career. Pretty impressive resume to say the least. The person I am describing …read more
This week’s Physics of Marketing post is about energy. It is clear when someone has energy and more clear when they lack it. Starbuck’s has made a fortune on regularly selling me cups full of energy in the form of caffeine laden black coffee. Energy takes many forms, and is probably best thought of in terms of change or motion. Both are forms of kinetic energy. Potential energy is less intuitive, but equally important. It …read more
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