MKTFYI is a periodic podcast produced by Kevin Dugan and yours truly, David E. Bowman where we chat and riff on the world of marketing. Being late December, we came up with the very original idea of looking back and reviewing marketing in the year 2010. We even talked special guest Pete Blackshaw, CMO of […]
Thank You, Thank You, Thank You, IBW
Posted on March 25, 2010 //
Every so often I take time to write a blog post to thank my friends at http://inbubblewrap.com for sending me free books and being one of the greatest things I have ever discovered on the internet. What the heck is this InBubbleWrap you ask? InBubbleWrap is a site put together by the folks at http://800ceoread.com/ […]
Snow Job
Posted on January 5, 2010 //
I heard a great story by Jeff Brady on NPR while on the way home yesterday. It was about the work of two researchers from Dartmouth who found it odd that ski resorts seemed to report more snowfall than surrounding areas and and steeper increases in snow amounts on weekends. They also found that resorts […]
A Great Service Encounter Courtesy of Cincinnati Bell
Posted on March 11, 2009 //
Customer service is marketing. In fact it is one of the most important elements of marketing. You may not initially think of it that way. Many equate marketing to advertising. I would bet that if you asked most people about Cincinnati Bell’s marketing, they would say “who is Cincinnati Bell?” Those who actually know of […]
2 for 2 on IBW
Posted on March 10, 2009 //
How do you generate positive word of mouth? How about if you decided to give away free stuff that people wanted each and every week. That is precisely what the smart people at 800ceoread.com do on their site InBubbleWrap.com – one of my favorite sites on the web. I have mentioned the site on this […]
The Physics of Marketing – Huygens’ Principle
Posted on September 26, 2008 //
You would think that if you did something like discover the rings of Saturn, discover Saturn’s largest moon – Titan – and then go on to invent and patent the first pendulum clock, that you would be a household name. Now assume you not only did all those things, AND also collaborated with Robert Hooke, […]
The Physics of Marketing – Conservation of Energy
Posted on May 3, 2008 //
This week’s Physics of Marketing post is about energy. It is clear when someone has energy and more clear when they lack it. Starbuck’s has made a fortune on regularly selling me cups full of energy in the form of caffeine laden black coffee. Energy takes many forms, and is probably best thought of in […]