About two years ago Kevin Dugan and I were talking over a cup of coffee in Mt. Adams in Cincinnati. We were chatting about all things nerdy, marketing happenings, community events, and sharing other miscellaneous tidbits of knowledge. We had so much fun just talking and riffing that day, and at the end of our […]
Tag Archives | Word of mouth
The Element of Surprise!
Surprise, Surprise, Surprise! For years word of mouth has been touted as the world’s most powerful form of marketing. However, word of mouth has traditionally been little more than an afterthought for many businesses because it suffered from two fatal flaws — it was very hard to measure and very challenging to scale. Now the […]
IBW">
Thank You, Thank You, Thank You, IBW
Every so often I take time to write a blog post to thank my friends at http://inbubblewrap.com for sending me free books and being one of the greatest things I have ever discovered on the internet. What the heck is this InBubbleWrap you ask? InBubbleWrap is a site put together by the folks at http://800ceoread.com/ […]
Time Change
First — the time change is stupid. Can’t we just move it 1/2 hour and stop the madness? And now… the rest of the story. The time change in Spring generally makes everyone really tired for a few days — particularly those of us who have to wake up early. It typically takes me about three […]
Snow Job
I heard a great story by Jeff Brady on NPR while on the way home yesterday. It was about the work of two researchers from Dartmouth who found it odd that ski resorts seemed to report more snowfall than surrounding areas and and steeper increases in snow amounts on weekends. They also found that resorts […]
Trick or Treat
With Halloween just one day away, Trick or Treat is definitely on the brain. So in the spirit of the season ask yourself this question. Metaphorically speaking, what are you giving your customers these days? Tricks or Treats? If you are offering treats, are they like those old, stale, home-made popcorn balls or are they […]
The Physics of Marketing — The Doppler Effect
Have you ever wondered why music blaring out of an approaching car changes in pitch as it passes by you and then moves further away from you. This phenomenon can be described by the Doppler Effect, named for Austrian physicist Christian Doppler. Who knew Doppler was more than just the ridiculous brand name of the […]
