Tag Archives | word of mouth marketing
MKTFYI: 2010 — The Year in Marketing">

MKTFYI: 2010 — The Year in Marketing

By on December 27, 2010 in FEATURED, MARKETING, PODCAST, TECHNOLOGY

MKTFYI is a peri­odic pod­cast pro­duced by Kevin Dugan and yours truly, David E. Bow­man where we chat and riff on the world of mar­ket­ing.  Being late Decem­ber, we came up with the very orig­i­nal idea of look­ing back and review­ing mar­ket­ing in the year 2010.  We even talked spe­cial guest Pete Black­shaw, CMO of […]

MKTFYI: 2010 — The Year in Mar­ket­ing [ 44:47 ] Play Now | Play in Popup | Down­load
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Snow Job

By on January 5, 2010 in FEATURED, MARKETING

I heard a great story by Jeff Brady on NPR while on the way home yes­ter­day.  It was about the work of two researchers from Dart­mouth who found it odd that ski resorts seemed to report more snow­fall than sur­round­ing areas and and steeper increases in snow amounts on week­ends.  They also found that resorts […]

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