MKTFYI is a periodic podcast produced by Kevin Dugan and yours truly, David E. Bowman where we chat and riff on the world of marketing. Being late December, we came up with the very original idea of looking back and reviewing marketing in the year 2010. We even talked special guest Pete Blackshaw, CMO of […]
Snow Job
Posted on January 5, 2010 //
I heard a great story by Jeff Brady on NPR while on the way home yesterday. It was about the work of two researchers from Dartmouth who found it odd that ski resorts seemed to report more snowfall than surrounding areas and and steeper increases in snow amounts on weekends. They also found that resorts […]
The Physics of Marketing – Huygens’ Principle
Posted on September 26, 2008 //
You would think that if you did something like discover the rings of Saturn, discover Saturn’s largest moon – Titan – and then go on to invent and patent the first pendulum clock, that you would be a household name. Now assume you not only did all those things, AND also collaborated with Robert Hooke, […]
Stairway to Heaven and Marketing
Posted on June 6, 2008 //
Visual learners check out this great illustration from David Armano of Logic + Emotion portraying brand loyalty. So simply displayed. so easy to understand. So hard, seemingly, for most to achieve. David also created this brilliant picture, describing the shift from the classic (and dying) marketing funnel approach to the emerging idea of the Marketing […]
The Physics of Marketing – Conservation of Energy
Posted on May 3, 2008 //
This week’s Physics of Marketing post is about energy. It is clear when someone has energy and more clear when they lack it. Starbuck’s has made a fortune on regularly selling me cups full of energy in the form of caffeine laden black coffee. Energy takes many forms, and is probably best thought of in […]