Comments on: The Physics of Marketing — Conservation of Energy http://www.davidebowman.com/the-physics-of-marketing-conservation-of-energy.htm questions, answers, thoughts, theories, observations, speculations, and assorted bits of information. Tue, 12 Jul 2011 03:53:43 +0000 hourly 1 http://wordpress.org/?v= By: Al Gammate http://www.davidebowman.com/the-physics-of-marketing-conservation-of-energy.htm/comment-page-1#comment-10527 Al Gammate Thu, 23 Apr 2009 21:05:53 +0000 http://www.davidebowman.com/?p=651#comment-10527 Hello David: I love your article! You're so right in saying that marketing is energy. In fact, everything is energy. We're living in a giant soup of energy. And the person who can focus and organize energy to fulfill his needs will always have his needs met. Energy is constantly transforming. It's always present. And can never be created or destroyed! Hello David:

I love your article!

You’re so right in saying that marketing is energy. In fact, everything is energy.

We’re living in a giant soup of energy. And the person who can focus and organize energy to fulfill his needs will always have his needs met.

Energy is constantly transforming.

It’s always present.

And can never be created or destroyed!

]]> By: Geoff D http://www.davidebowman.com/the-physics-of-marketing-conservation-of-energy.htm/comment-page-1#comment-827 Geoff D Thu, 08 May 2008 01:08:47 +0000 http://www.davidebowman.com/?p=651#comment-827 Energy indeed has many forms, one of which is mass. Mass is the 'm' in Einstein's widely recognizable, elegant, and misunderstood E=mc^2 equation. When a company builds mass, they build energy. To paraphrase some previous readers' ideas on this, it is akin to compressing a spring or lifting a matchbox car to some height before releasing it; it is the potential. When the matchbox car (product or idea) is released, it stimulates consumer energy, either positive or negative. In either case, as you have highlighted, this results in the company gaining more mass (profits=more potential energy) or losing energy at the expense of itself (the energy is not lost mind you, it is only converted to some other form, possibly to be gained by a competitor). The same is true on the consumer end. Again, as you have touched on, a consumer's reponse to a product/marketing campaign can send shockwaves throughout a particular group. This momentum (another conserved property) is spread throughout the marketplace like scattering billiard balls. An interesting analogy also arises when you consider mergers (fusion) or splits within a particular group (fission). In the case of a merger (of ideas or a company), jobs are eliminated and processes consolidated such that energy is released and mass is reduced! Similarly when a company splits, smaller groups arise, possibly producing more energy each with a smaller total mass. This sounds contrary to conservation rules, but when you consider the equivalence of mass and energy (they are interchangeable), the rule still holds true. The same is true for fission and fusion. The mass sum of the parts ends up being less than the sum of the whole; the difference being the energy released in the process. This is known as mass defect and occurs on a subatomic level, though its ramifications can be seen all over (i.e. the sun, nuclear reactors, thermonuclear bombs, etc). Keep up the good work. Energy indeed has many forms, one of which is mass. Mass is the ‘m’ in Einstein’s widely recognizable, elegant, and misunderstood E=mc^2 equation. When a company builds mass, they build energy. To paraphrase some previous readers’ ideas on this, it is akin to compressing a spring or lifting a matchbox car to some height before releasing it; it is the potential. When the matchbox car (product or idea) is released, it stimulates consumer energy, either positive or negative. In either case, as you have highlighted, this results in the company gaining more mass (profits=more potential energy) or losing energy at the expense of itself (the energy is not lost mind you, it is only converted to some other form, possibly to be gained by a competitor). The same is true on the consumer end. Again, as you have touched on, a consumer’s reponse to a product/marketing campaign can send shockwaves throughout a particular group. This momentum (another conserved property) is spread throughout the marketplace like scattering billiard balls.

An interesting analogy also arises when you consider mergers (fusion) or splits within a particular group (fission). In the case of a merger (of ideas or a company), jobs are eliminated and processes consolidated such that energy is released and mass is reduced! Similarly when a company splits, smaller groups arise, possibly producing more energy each with a smaller total mass. This sounds contrary to conservation rules, but when you consider the equivalence of mass and energy (they are interchangeable), the rule still holds true. The same is true for fission and fusion. The mass sum of the parts ends up being less than the sum of the whole; the difference being the energy released in the process. This is known as mass defect and occurs on a subatomic level, though its ramifications can be seen all over (i.e. the sun, nuclear reactors, thermonuclear bombs, etc).

Keep up the good work.

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