The Shoes Do Say Something About The Man

Last week my friend and co-worker D Wade stopped by the cube to tell me all about Steve and Barry’s. He was excited because Steve and Barry’s is an ath­letic apparel retail chain with a remark­able story, one that is eas­ily retold and mean­ing­ful — one which he wanted to tell me. The com­pany grabbed his atten­tion by devel­op­ing a bas­ket­ball shoe with NBA star Stephon Mar­bury that will retail at $14.98 and will only be avail­able in Steve and Barry’s stores across the coun­try. The impe­tus behind this “Star­bury” move­ment is, in the words of Stephon Mar­bury, “not about tak­ing from the rich,” but rather “about look­ing out for those who aren’t.” Steve and Barry’s, by cre­at­ing this shoe, started a con­ver­sa­tion between 2 over 30 white guys, liv­ing the dream in cubi­cal land, about Bas­ket­ball shoes. How? By look­ing at the mar­ket­place, iden­ti­fy­ing a prob­lem, and devel­op­ing a unique solu­tion. I have a great deal of respect for Stephon Mar­bury and his involve­ment in this project. Per­haps the shoes do say some­thing about the man. “Max­i­mum Shine for Min­i­mum Expense.” A great con­cept and a great story that begs to be shared.

Wel­come to Steve & Barry’s