Tribal Knowledge Coming to Dayton

John Moore, author of Tribal Knowl­edge, and owner of the won­der­ful blog Brand Autopsy is com­ing to Day­ton, Ohio to speak to the Amer­i­can Mar­ket­ing Asso­ci­a­tion on April 11^th, 2007. If you are in mar­ket­ing, think you might like to be in mar­ket­ing, want to learn about mar­ket­ing, or won­der how your busi­ness should approach mar­ket­ing, you should attend. This guy has an amaz­ing his­tory and a refresh­ing point of view. He has worked for Star­bucks and Whole Foods, and is a huge pro­po­nent of Word of Mouth Mar­ket­ing. By Word of Mouth Mar­ket­ing I mean gen­uine, organic word of mouth deliv­ered to the world by cus­tomer evan­ge­lists. It is the best 25 or 35 bucks you will spend this year — and you’ll even get a rub­bery chicken lunch at the Schus­ter. I kid because I love — the food there is actu­ally pretty good. I will con­tinue to post more details on it as the event approached, but reg­is­tra­tion is open. I hope to see you there.

Brand Autopsy | Back­grounder, Ser­vices, Pre­sen­ta­tions, Blog