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Tribal Knowledge Coming to Dayton

John Moore, author of Tribal Knowledge, and owner of the wonderful blog Brand Autopsy is coming to Dayton, Ohio to speak to the American Marketing Association on April 11th, 2007. If you are in marketing, think you might like to be in marketing, want to learn about marketing, or wonder how your business should approach marketing, you should attend. This guy has an amazing history and a refreshing point of view. He has worked for Starbucks and Whole Foods, and is a huge proponent of Word of Mouth Marketing. By Word of Mouth Marketing I mean genuine, organic word of mouth delivered to the world by customer evangelists. It is the best 25 or 35 bucks you will spend this year – and you’ll even get a rubbery chicken lunch at the Schuster. I kid because I love – the food there is actually pretty good. I will continue to post more details on it as the event approached, but registration is open. I hope to see you there.

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