Trick or Treat

With Hal­loween just one day away, Trick or Treat is def­i­nitely on the brain.  So in the spirit of the sea­son ask your­self this ques­tion.  Metaphor­i­cally speak­ing, what are you giv­ing your cus­tomers these days? Tricks or Treats?  If you are offer­ing treats, are they like those old, stale, home-made pop­corn balls or are they deli­cious, sug­ary sur­prises.  Do you know who is aller­gic to what?  Do you know who likes choco­late and who likes sweet-tarts?  Tech­nol­ogy com­bined with a lit­tle inquiry and a lot of lis­ten­ing can enable you to have the abil­ity to hand out pre­cisely the candy your cus­tomers want.  Don’t let your busi­ness be remem­bered for hand­ing out junk that nobody wants, be that house that every­one talks about.  Know your cus­tomers and give them what they want — word will spread and the peo­ple will beat a path to your door.  Happy Halloween.