If Your Company Closed Tomorrow Would Anyone Care?

Last spring, when author and Mar­ke­teer John Moore came to Day­ton, he spoke about what makes a busi­ness or brand impor­tant. One thing that has stuck with me from his fan­tas­tic pre­sen­ta­tion was this. “If your busi­ness was gone tomor­row, would any­one care?” What a pro­found ques­tion, and great way to gauge if your busi­ness is truly rel­e­vant. This should really be a focal point of Mar­keters. How do you cre­ate not just a loy­alty, but a love for your com­pany. This point came back to mind today when I read in the Day­ton Busi­ness Jour­nal that Don Pab­los in Van­dalia and Ruby Tuesday’s at the Day­ton Mall had closed. Imme­di­ately I thought to myself “Who cares?” I can remem­ber the hype only a few years back when Don Pab­los opened that loca­tion. For a time, the place was packed — as peo­ple flocked to check it out. Unfor­tu­nately, poor qual­ity, a lack of clean­li­ness, and intense com­pe­ti­tion led to its inevitable demise. The ques­tion I pose is “does any­one care?” What about your busi­ness — would any­one care if your com­pany closed up shop tomorrow?

Two long-time restau­rants close — Day­ton Busi­ness Journal: