Voices: Bob Gilbreath

By on November 30, 2009 in FEATURED, PODCAST

This episode of Voices fea­tures a con­ver­sa­tion with Bob Gilbreath, Chief Mar­ket­ing Strate­gist at Cincinnati’s Bridge World­wide, one of the world’s largest global dig­i­tal ad agen­cies.  He is also the author of the book The Next Evo­lu­tion of Mar­ket­ing, Con­nect with Your Cus­tomers by Mar­ket­ing with Mean­ing.  The book exam­ines ways to make mar­ket­ing more rel­e­vant in a dig­i­tal world.  The phi­los­o­phy put forth in the book is heav­ily influ­enced by psy­chol­o­gist Abra­ham Maslow, and his pyra­mid of human needs.  Bob com­bines Maslow’s ideas with the con­cept of cause mar­ket­ing and many of the prin­ci­ples put forth by Seth Godin in his book Per­mis­sion Mar­ket­ing to pro­duce a very use­ful frame­work for cus­tomer engagement.

I encour­age you to lis­ten along as Bob dis­cusses the mean­ing of “Mar­ket­ing with Mean­ing” and what it means to you.   My thanks go out to Bob for tak­ing the time to speak with me and for shar­ing so much infor­ma­tion in the pod­cast.  For more infor­ma­tion on Bob’s book, visit marketingwithmeaning.com

Voices: Bob Gilbreath [ 35:20 ] Play Now | Play in Popup | Down­load

2 Responses to Voices: Bob Gilbreath

  1. Cindy DeVelvis November 30, 2009 at 2:22 pm #

    Great book and great inter­view! Read­ing this book really made me step back and think about what I’m doing at work (as a video/marketing pro­fes­sional) and how I could change the expe­ri­ence for the end users.

  2. davidebowman November 30, 2009 at 2:26 pm #

    Cindy,

    Thanks for lis­ten­ing to the pod­cast and tak­ing the time to com­ment. I agree 100% on the book.

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