Voices Episode 3 — Rod Sommer

One of the sharpest prac­ti­tion­ers of mar­ket­ing I know is Rod Som­mer, a part­ner with LJB Inc — an archi­tec­tural, engi­neer­ing, con­sult­ing firm head­quar­tered in Day­ton, Ohio. Rod has a no non­sense approach to mar­ket­ing. He defines his phi­los­o­phy as attrac­tion based mar­ket­ing. He com­bines an open mind about tech­nol­ogy and its poten­tial with a crit­i­cal eye on the goal of facil­i­tat­ing growth through per­son to per­son con­tact. Rod believes that while the tools have changed over time, the fun­da­men­tal prin­ci­ples that drive sales remain con­sis­tent. Peo­ple buy from peo­ple they trust, respect, and like. Tech­nol­ogy should serve to fur­ther this as opposed to “get­ting in the way.” Rod also runs the sales orga­ni­za­tion for LJB, and he has a very unique approach to sales. No sales­peo­ple. How is that for inno­v­a­tive? Rod also serves as the chair for LJB Uni­ver­sity, the firm’s employee devel­op­ment and con­tin­u­ing edu­ca­tion orga­ni­za­tion. Rod talks about why employee devel­op­ment is so crit­i­cal, espe­cially to his busi­ness. Addi­tion­ally, Rod dis­cusses his love for pub­lic broad­cast­ing, Mar­shall Gold­smith, the daily com­mute, UD, and per­sonal pro­duc­tiv­ity. If you are a sales­per­son, mar­keter, or are involved in busi­ness to busi­ness ser­vices in any way, take 20 min­utes and lis­ten to what Rod has to say. I know I learned a lot from lis­ten­ing to him, and I bet that you will too. Thanks to Rod Som­mer for tak­ing the time to speak to me. I hope you enjoy this lat­est edi­tion of voices — recorded entirely on my new Mac­Book Pro, which cut the process down by 80%. To say I am a con­vert would be an enor­mous understatement.

LJB Inc — Inno­v­a­tive Facil­ity and Infra­struc­ture Design

Voices Episode 3 — Rod Som­mer [ 24:03 ] Play Now | Play in Popup | Down­load