Voices Episode 4: Jimmy Vee and Travis Miller

Grav­i­ta­tional Mar­ket­ing: It Ain’t heavy, It’s Just My Pod­cast.

Yes­ter­day, May 20^th, 2008, I had the oppor­tu­nity to spend an hour talk­ing to Jimmy Vee and Travis Miller — authors of the newly released book Grav­i­ta­tional Mar­ket­ing. Jimmy and Travis found me through the Physics of Mar­ket­ing posts series, and thought that it tied in well with their book. Thus, they asked if I would be inter­ested in host­ing a pod­cast to talk about Grav­i­ta­tional Mar­ket­ing. I jumped at the chance, and I am glad I chose to do so. The expe­ri­ence was won­der­ful. I got to read a great new book. I learned more about smart ways to attract new cus­tomers. And, I made a new con­nec­tion with a cou­ple really smart, inter­est­ing, and all around great people.

About the book…

Grav­i­ta­tional Mar­ket­ing is an easy read, and well worth the price. I knocked it out in under 2 hours, and must say that I picked up dozens of great ideas. The first half of the book is a dis­cus­sion of Grav­i­ta­tional Mar­ket­ing as a phi­los­o­phy. They look at com­mon mis­con­cep­tions peo­ple have about mar­ket­ing and attract­ing cus­tomers. Here are some key take­aways from the first half of the book.

• There are 3 key rings that cre­ate suc­cess­ful mar­ket­ing. Mar­ket, Mes­sage, and Media. For mar­ket­ing cam­paigns to be suc­cess­ful these ele­ments must work together.
• The process of grav­i­ta­tional mar­ket­ing is bro­ken down into 4 key com­po­nents — Grav­i­tate, Cap­ti­vate, Invig­o­rate, Motivate
• To be wor­thy of attrac­tion, or sen­sa­tional, a busi­ness should be: inter­ested, unique, fun, vis­i­ble, cred­i­ble, and spreadable
• Become an expert at something
• Peo­ple buy because of a per­ceived high return on invest­ment, emo­tional ben­e­fits, or believ­abil­ity, not because of chance, price, or advertising
• great mar­ket­ing, effec­tive mar­ket­ing that yields results, does not have to be expen­sive and does not require an ad agency

So, if the first half of the book is the “What and Why” por­tion of the pro­gram, the sec­ond half is “How to” part. Jimmy and Travis offer 36 easy tech­niques to attract cus­tomers. From direct mail to radio, social net­works, to net­work­ing, pre­sen­ta­tions to print, these guys cover the bases of what it takes to bring in the busi­ness. There are dozens of links to var­i­ous ven­dors and indus­try experts and real world exam­ple of tips and tool that you can imme­di­ately put to use.
Please take a lis­ten to the pod­cast, and let me know your thoughts. I would encour­age you to check out Travis and Jimmy’s web site, and pick up a copy of Grav­i­ta­tional Mar­ket­ing.

Voices Episode 4 — Jimmy Vee and Travis Miller [ 47:39 ] Play Now | Play in Popup | Down­load