What’s Next in Marketing?

Check out this great slide show from Paul Isak­son on the Future of Mar­ket­ing and Adver­tis­ing. In this series of slides, Paul cap­tures the essence of where I believe mar­ket­ing is headed. It is about lis­ten­ing, using insight to solve prob­lems, and find­ing ways to cre­ate the remark­able. The hard part is not in iden­ti­fy­ing what to do, but is in actu­ally doing it. I also love the use of the web based tool SlideShare for view­ing the show.

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[ paul isak­son ]: The Future of Mar­ket­ing + Advertising