Email marketing is a necessary evil of modern life. We sign up for information, or a daily deal, or an event, or a special offer in exchange for giving brands permission to send us information. Unfortunately this permission is all too often abused or simply ignored resulting in an endless stream of unsolicited email messages […]
Professor Bowman
Posted on August 2, 2012 //
As a kid, I was a particularly bad student in school. I wasn’t mean and I always got good grades, but I was still kind of a nightmare for most teachers to deal with – curious, inquisitive, creative, goofy, noisy, and loved to do anything for a laugh. For example… In third grade I once […]
Not All Sharing Is Caring
Posted on September 28, 2011 //
Last week Facebook announced a host of “enhancements” to their platform. Many of these changes revolve around the concept of frictionless (forced) sharing. The way this is intended to work is that when you connect an app like the music site spotify or The Washington Post to your Facebook profile, your activity will automatically be […]
PRSA Dayton PReSentAtion
Posted on September 22, 2011 //
Today I am addressing the Dayton Chapter of The Public Relations Society of America on the topic of blogging, podcasting, video, and other forms of content creation. With all of the hype surrounding Facebook, Twitter, and other social networks, it is important to remember the power that these tools can deliver. I view these […]
Lucky Me
Posted on May 13, 2011 //
Last night, I attended the Dayton Business Journal’s Forty Under 40 Awards Ceremony at the Dayton Convention Center. I was fortunate enough to have been chosen as one of the Class of 2011 award winners. Joined by my wife, several of my colleagues, and 400 of Dayton’s most influential leaders, the night was a great […]
Everyone is a Broadcast Channel
Posted on January 18, 2011 //
Everyone is a Broadcast Channel As a boy raised in Southwestern, Ohio, I grew up very close to two 20th century marvels of mass communication – Voice of America and the WLW radio tower. Voice of America was designed to broadcast western democratic news around the cold war world. The WLW tower had the ability […]
MKTFYI: 2010 – The Year in Marketing
Posted on December 27, 2010 //
MKTFYI is a periodic podcast produced by Kevin Dugan and yours truly, David E. Bowman where we chat and riff on the world of marketing. Being late December, we came up with the very original idea of looking back and reviewing marketing in the year 2010. We even talked special guest Pete Blackshaw, CMO of […]
The World Will Always Need Story Tellers
Posted on December 3, 2010 //
A few weeks ago I had the pleasure of making a road trip to Athens, Ohio to present to The Ohio University Society for Professional Journalists. I spoke about the potential opportunity for journalism students to find happiness, and maybe even a steady paycheck, in the field of marketing. The presentation forced me to think […]
MKTFYI – The Pilot Episode
Posted on October 26, 2010 //
About two years ago Kevin Dugan and I were talking over a cup of coffee in Mt. Adams in Cincinnati. We were chatting about all things nerdy, marketing happenings, community events, and sharing other miscellaneous tidbits of knowledge. We had so much fun just talking and riffing that day, and at the end of our […]