Email marketing is a necessary evil of modern life. We sign up for information, or a daily deal, or an event, or a special offer in exchange for giving brands permission to send us information. Unfortunately this permission is all too often abused or simply ignored resulting in an endless stream of unsolicited email messages […]
Professor Bowman
As a kid, I was a particularly bad student in school. I wasn’t mean and I always got good grades, but I was still kind of a nightmare for most teachers to deal with – curious, inquisitive, creative, goofy, noisy, and loved to do anything for a laugh. For example… In third grade I once […]
Lucky Me
Last night, I attended the Dayton Business Journal’s Forty Under 40 Awards Ceremony at the Dayton Convention Center. I was fortunate enough to have been chosen as one of the Class of 2011 award winners. Joined by my wife, several of my colleagues, and 400 of Dayton’s most influential leaders, the night was a great […]
The World Will Always Need Story Tellers
A few weeks ago I had the pleasure of making a road trip to Athens, Ohio to present to The Ohio University Society for Professional Journalists. I spoke about the potential opportunity for journalism students to find happiness, and maybe even a steady paycheck, in the field of marketing. The presentation forced me to think […]
MKTFYI – The Pilot Episode
About two years ago Kevin Dugan and I were talking over a cup of coffee in Mt. Adams in Cincinnati. We were chatting about all things nerdy, marketing happenings, community events, and sharing other miscellaneous tidbits of knowledge. We had so much fun just talking and riffing that day, and at the end of our […]