Email marketing is a necessary evil of modern life. We sign up for information, or a daily deal, or an event, or a special offer in exchange for giving brands permission to send us information. Unfortunately this permission is all too often abused or simply ignored resulting in an endless stream of unsolicited email messages […]
Not All Sharing Is Caring
Posted on September 28, 2011 //
Last week Facebook announced a host of “enhancements” to their platform. Many of these changes revolve around the concept of frictionless (forced) sharing. The way this is intended to work is that when you connect an app like the music site spotify or The Washington Post to your Facebook profile, your activity will automatically be […]
Everyone is a Broadcast Channel
Posted on January 18, 2011 //
Everyone is a Broadcast Channel As a boy raised in Southwestern, Ohio, I grew up very close to two 20th century marvels of mass communication – Voice of America and the WLW radio tower. Voice of America was designed to broadcast western democratic news around the cold war world. The WLW tower had the ability […]
MKTFYI: 2010 – The Year in Marketing
Posted on December 27, 2010 //
MKTFYI is a periodic podcast produced by Kevin Dugan and yours truly, David E. Bowman where we chat and riff on the world of marketing. Being late December, we came up with the very original idea of looking back and reviewing marketing in the year 2010. We even talked special guest Pete Blackshaw, CMO of […]
MKTFYI – The Pilot Episode
Posted on October 26, 2010 //
About two years ago Kevin Dugan and I were talking over a cup of coffee in Mt. Adams in Cincinnati. We were chatting about all things nerdy, marketing happenings, community events, and sharing other miscellaneous tidbits of knowledge. We had so much fun just talking and riffing that day, and at the end of our […]
Fired Up for SummitUp
Posted on September 28, 2010 //
I am all fired up. The reason – SummitUp 2010. Two weeks from today, the SummitUp conference will take place in Dayton, Ohio. If you have never been or heard of SummitUp, check it out. SummitUp is a day long conference dedicated to exploring social media, marketing, business, technology, and creativity. The event is scheduled […]
3 Tech Tools for Creative Productivity
Posted on September 20, 2010 //
If you are like me, you have a lot to do every day. Staying organized and managing the “to-do” list of life is a constant challenge in this world that just gets busier and busier every day. While I do not claim to have expert status when it comes to getting things done, I like […]
5 Simple Tips for Presentation Preparation
Posted on July 2, 2010 //
Picture this scene. You have to address a group of people in a public setting. Perhaps your boss and your co-workers, or maybe a prospective client or a professional organization. In preparation for the event you work hard on your presentation. You have a great story to tell. You choose the perfect images to get […]
Black and White Television
Posted on June 25, 2010 //
I am old enough to remember watching a black and white television as a kid. No, I am not talking about black and white movies on a color television, I am referring to a television with no color. When I grew up, color television was not groundbreaking, but it was still an upgrade from the […]
The Talking Blog
Posted on April 28, 2010 //
My kids watch a cartoon on PBS about a talking dog named Martha. It turns out the dog ate some alphabet soup and through the magic of television, learned how to speak English. However, to the dismay of my children, this post is about talking blogs – not dogs. Thanks to BuzzVoice, my blog can […]