One thing that makes social media so attractive to businesses is the perceived price – Free. Sure access to most social media channels is free, but social media tends to be free in the same way a “Free Puppy!” is free. The real costs come after you assume ownership. Just like the free puppy, social […]
Marketing or Litter?
If early tomorrow morning I drove past your home and threw a bag full of dirty paper in your driveway before you woke up, would that be alright? What if I did it twice next week? What if I did it twice every week… forever? At what point would my “free trial” of the bag […]
Voices – Episode 7: Elizabeth Riley
Elizabeth Riley is one of the most well connected people I know. She knows how to network; she knows people; and she knows what it takes to run a small business. Elizabeth and her husband Michael own the West Carrollton based business, Insignia Signs. In a time and place where the business climate is difficult […]
If I Was In Charge of Verizon…
If I was in charge of Verizon, the first thing I would do would be to take the large group of people, known collectively on TV as “the network,” – seen following around the “can you hear me now?” guy in the commercials – and reassign them to work in Customer Service. In fact I […]