One thing that makes social media so attractive to businesses is the perceived price – Free. Sure access to most social media channels is free, but social media tends to be free in the same way a “Free Puppy!” is free. The real costs come after you assume ownership. Just like the free puppy, social […]
Knock, Knock, Knock!
Posted on January 15, 2010 //
When you hear that bang on the door of life, it is important to check it out. Sure there are a fair share of times when you pull the door open to find nobody on the porch, but every now and again something special is waiting on the other side of the door. Why am […]
SummitUp
Posted on September 17, 2009 //
For my birthday this year, I am getting something really cool – a social media conference right here in Dayton. “Yea, Just what I always wanted, a conference!” No, the conference was not put on for that reason, but it is a nice coincidence. The event is called SummitUp, it will take place on October […]
Isaac Newton and the Future of Marketing
Posted on May 14, 2009 //
Last year I wrote this post as part of my ongoing series The Physics of Markeitng. The post discussed ways that Newton’s Law of Gravity might pertain to marketing. There were some excellent comments about the post and it has actually led me to think differently about the marketing – past, present, and future. Particularly, […]
Marketing or Litter?
Posted on April 19, 2009 //
If early tomorrow morning I drove past your home and threw a bag full of dirty paper in your driveway before you woke up, would that be alright? What if I did it twice next week? What if I did it twice every week… forever? At what point would my “free trial” of the bag […]
5 Reasons to Join Dayton Marketing Community
Posted on April 7, 2009 //
If you are a marketing professional living or working in the Dayton, Ohio area, I want to encourage you to join a social network I created – Dayton Marketing Community. The site is constantly evolving, and new members are joining every day. There are so many reasons why you should join. Here are 5: Find […]
Voices – Episode 11: Peter Shankman
Posted on April 1, 2009 //
One of my favorite people to follow on the web is PR Guru, Peter Shankman. Whether he is jumping out of airplanes, constructing an in-home social media battle station, or jetting from city to city, Peter is always up to something interesting. He is a pioneer in the use of social media and the founder […]
Friends
Posted on March 31, 2009 //
Noted sales author Jeffrey Gitomer stated the value of friends like this. “All things being equal, people want to do business with their friends.” “All things being not so equal, people STILL want to do business with their friends.” “Connecting is all about your friendliness, your ability to engage, and your willingness to give value […]
Voices – Episode 7: Elizabeth Riley
Posted on August 18, 2008 //
Elizabeth Riley is one of the most well connected people I know. She knows how to network; she knows people; and she knows what it takes to run a small business. Elizabeth and her husband Michael own the West Carrollton based business, Insignia Signs. In a time and place where the business climate is difficult […]
If I Was In Charge of Verizon…
Posted on July 7, 2008 //
If I was in charge of Verizon, the first thing I would do would be to take the large group of people, known collectively on TV as “the network,” – seen following around the “can you hear me now?” guy in the commercials – and reassign them to work in Customer Service. In fact I […]