About two years ago Kevin Dugan and I were talking over a cup of coffee in Mt. Adams in Cincinnati. We were chatting about all things nerdy, marketing happenings, community events, and sharing other miscellaneous tidbits of knowledge. We had so much fun just talking and riffing that day, and at the end of our […]
Speed 2
Posted on March 18, 2009 //
Last October I attended a student presentation at the University of Dayton entitled Speed Marketing. The event featured several groups of students delivering 5 minute presentations on the latest and greatest trends in the world of marketing. The event was wonderful. The students did a great job of presenting the information in a highly impactful […]
In One Word
Posted on January 9, 2009 //
On a recent shopping trip to the mall, I was walking past store after store thinking to myself “If I had to use one word to describe (insert name of retail store) what would it be. For some, it was easy to do. For others, not so much. From a marketing standpoint, this was an […]
If I Was In Charge Of… Staples
Posted on June 11, 2008 //
I was watching game 3 of the NBA finals last night, which was being played in Los Angeles at the Staples Center. The building is home to the Lakers, and hosts concerts and other events as well. There are frequently blimps flying around the building, shooting the all too familiar overhead view of the venue. […]
Stairway to Heaven and Marketing
Posted on June 6, 2008 //
Visual learners check out this great illustration from David Armano of Logic + Emotion portraying brand loyalty. So simply displayed. so easy to understand. So hard, seemingly, for most to achieve. David also created this brilliant picture, describing the shift from the classic (and dying) marketing funnel approach to the emerging idea of the Marketing […]
The Physics of Marketing – Newton’s Law of Gravitation
Posted on April 25, 2008 //
Sir Isaac Newton makes his second appearance in this series with his Law of Gravitation. Perhaps one of the most widely known principles of science is gravity. I say this knowing that while most people could probably not explain gravity very well, just about everyone understands the idea. This was Newton’s blockbuster idea. It explained […]
Hot Stock Tip!
Posted on April 17, 2008 //
I am no stock market analyst, but If this story from the BBC proves to be true, it would be wise to purchase these stocks now: Luxotica (Lens Crafters) Kimberly Clark (Kleenex) KAO Brands (Jergens) Do you think any of these companies have had meetings to discuss the implications of this on their marketing? How […]