You can’t be 100% certain. Werner Heisenberg made this point in his experiments with subatomic particles. Heisenberg stated while you can approximate both the velocity and position of a particle at a specific instant in time, it is impossible to exactly measure both. The more tightly you focus in on one measuring one aspect, the […]
Snow Job
Posted on January 5, 2010 //
I heard a great story by Jeff Brady on NPR while on the way home yesterday. It was about the work of two researchers from Dartmouth who found it odd that ski resorts seemed to report more snowfall than surrounding areas and and steeper increases in snow amounts on weekends. They also found that resorts […]
2010 by the Numbers
Posted on January 1, 2010 //
One of the best things I discovered in 2009 was Nike+. The ability of this tool to track and then present data about my running thoroughly captivates me. It actually makes running interesting. How far? How fast? How often? How can I do better? Every time I run, Nike+ is adding insight to all […]
Dead Cat Marketing
Posted on November 19, 2009 //
Suppose your business sells something to a customer. Following the sale, you gather no information about them. Instead you send the customer out the door and off into the universe, hoping they will come back again someday. In the time that follows, you make no direct or indirect attempt to determine if the customer is […]
Use RSS to Get More from LinkedIn
Posted on June 11, 2009 //
LinkedIn is a great tool for keeping track of your contacts, researching individuals and organizations, finding employment and employees, asking questions and getting answers, and better understanding the professional world. As you add followers, it can be a bit of a challenge to keep up with everything. Sure you can check out the weekly summary […]
User Generated Health Care
Posted on May 8, 2009 //
I have an idea that would help improve the health care system. This idea would dramatically speed the process of diagnosis, reduce unnecessary testing, more quickly identify effective courses of treatment and radically reduce the costs associated with the entirety of it all. I call it User Generated Health Care. The idea is simple […]
The Physics of Marketing – Bragg’s law
Posted on January 29, 2009 //
Born in 1890, William Lawrence Bragg was the son of a Sir William Henry Bragg, a professor of science and mathematics. So in his work, William Lawrence Bragg was simply carrying on the family business. In 1915 the two father and son shared a Nobel Prize for their work which involved using X-rays to analyze […]
The Physics of Marketing – Brownian Motion
Posted on July 23, 2008 //
In 1827 Robert Brown was trying to observe the fertilization process of flowers under a microscope when he noticed slight movements in the grains of pollen, which were suspended in water. “Were the particles alive?” “No, so how did they move?” The answer is Brownian Motion. The pollen on the microscope’s slide was suspended in […]
Leverage LinkedIn with RSS
Posted on June 23, 2008 //
What if your number one competitor took away your number one client? How much would you pay to know that they might be in conversation with one another? Well, if you use LinkedIn and combine it with RSS you can discover a wealth of information about your friends, your clients, and your colleagues that might […]
Welcome to the Future
Posted on February 18, 2008 //
As I start my 3rd week of employment as Marketing Manager at LUCRUM, I am happy to report that things are going extremely well. The drive from Dayton to Cincinnati is actually enjoyable. I hit the road pretty early, so it’s just me, my coffee, my thoughts, my music and the news for 45 minutes. […]