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The Front Line

After the Superbowl I spent an hour watching the new CBS program Undercover Boss.  The show featured the CEO of the company Waste Management posing as a new hire for the company in numerous front line service jobs.  He picked up litter on a hillside, helped manage traffic at a landfill, cleaned portable toilets, and […]

Isaac Newton and the Future of Marketing

Last year I wrote this post as part of my ongoing series The Physics of Markeitng.  The post discussed ways that Newton’s Law of Gravity might pertain to marketing.  There were some excellent comments about the post and it has actually led me to think differently about the marketing – past, present, and future.  Particularly, […]