Suppose your business sells something to a customer. Following the sale, you gather no information about them. Instead you send the customer out the door and off into the universe, hoping they will come back again someday. In the time that follows, you make no direct or indirect attempt to determine if the customer is […]
SummitUp Preview Podcast – Ali Margello
Posted on October 14, 2009 //
As a business development professional at ExactTarget, Ali Margello partners with marketers and agencies of all sizes to help them optimize their digital marketing efforts through the effective use of email, SMS, voice, and related social media platforms. In addition to traditional sales developments, Ali works closely with several Industry partners and Associations (American Marketing […]
Are You A Gmail Ninja?
Posted on June 25, 2009 //
Like every suburban white kid who grew up in the early 1980’s, I love and respect the Ninja. I am not sure if this affection is traced back to GI Joe’s nemesis Storm Shadow, the short lived show "The Master," readily available ninja throwing stars that you could pick up at the Upper Valley Mall, the […]
Un-say it with Gmail
Posted on April 9, 2009 //
I find that some of my best email editing work happens in the nano-second following the moment I hit send. Sound familiar? Forgotten attachments, poor grammar, spelling mistakes, negative tone, left out recipients and other errors amazingly jump right off the page once it is too late to do anything about it. Good news. Gmail […]
Go Ahead, Make My Day
Posted on February 25, 2009 //
Yesterday, I received an email message from a co-worker. It was only a couple sentences in length. In essence it said “nice job.” I was surprised by how good it felt to simply hear someone else say “thanks for doing what you do, because it is important and making an impact.” It could not have […]
Less of That…
Posted on January 2, 2009 //
So I posted my list of things that I am going to do more of, but time does not come in an infinite supply. Thus in order to accomplish more of what I want to do, I offer up a list of things I hope to do less of in 2009. In 2009 I plan […]
Gmail Now Comes in a Can?
Posted on October 23, 2008 //
I am an unabashed lover of Gmail, the free email service offered by Google. This week the Gmail team introduced a new feature that has some real value – Canned Response. The feature allows you to “pre-write” standard email messages that you can then call up with one click and send as a response. My […]