Remember Snapple? A little over a decade ago, Snapple stormed onto the scene, devouring market share, creating clever commercials and ad campaigns, and causing quite a commotion in the beverage industry. Not since Wine Coolers had we seen such a disruption. Well, over time, Snapple sort of faded into the crowd of other beverages, garnering […]
If I Was In Charge of Coke… or Pepsi
Posted on June 17, 2008 //
This week, I am offering a suggestion that can be easily implemented by either Soft Drink giant. However, since I have named 2 companies, I will make 2 suggestions. Fair enough? Alright, here goes… If I was in charge of Coke the first thing I would do would be to bring back real cane sugar. […]