thoughts, theories, observations & informationSubscribe Now

Sweet!

Remember Snapple?  A little over a decade ago, Snapple stormed onto the scene, devouring market share, creating clever commercials and ad campaigns, and causing quite a commotion in the beverage industry.  Not since Wine Coolers had we seen such a disruption.  Well, over time, Snapple sort of faded into the crowd of other beverages, garnering […]

If I Was In Charge of Coke… or Pepsi

This week, I am offering a suggestion that can be easily implemented by either Soft Drink giant.  However, since I have named 2 companies, I will make 2 suggestions.  Fair enough?  Alright, here goes… If I was in charge of Coke the first thing I would do would be to bring back real cane sugar.  […]