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Dead Cat Marketing

Suppose your business sells something to a customer.  Following the sale, you gather no information about them.  Instead you send the customer out the door and off into the universe, hoping they will come back again someday.  In the time that follows, you make no direct or indirect attempt to determine if the customer is […]

Use RSS to Get More from LinkedIn

LinkedIn is a great tool for keeping track of your contacts, researching individuals and organizations, finding employment and employees, asking questions and getting answers, and better understanding the professional world. As you add followers, it can be a bit of a challenge to keep up with everything. Sure you can check out the weekly summary […]

Whatcha Talkin Bout Willis?

By this time you have probably heard about Twitter.  If not, here is a quick summary.  Twitter is a site where you, and the rest of the world get 140 characters to answer one question “what are you doing?” Now the common first reaction by someone who discovers Twitter is to scrunch up their face, […]

I blog for a living…

Ask me on Monday what I do, and I will answer “I blog for a living.” Starting next week, I will be in charge of Marketing for Lucrum, a Cincinnati based Information Technology consulting firm. I am leaving Hafenbrack Marketing with a head full knowledge, and countless fond memories. Hafenbrack is truly the best place […]