Surprise, Surprise, Surprise! For years word of mouth has been touted as the world’s most powerful form of marketing. However, word of mouth has traditionally been little more than an afterthought for many businesses because it suffered from two fatal flaws – it was very hard to measure and very challenging to scale. Now the […]
SummitUp
Posted on September 17, 2009 //
For my birthday this year, I am getting something really cool – a social media conference right here in Dayton. “Yea, Just what I always wanted, a conference!” No, the conference was not put on for that reason, but it is a nice coincidence. The event is called SummitUp, it will take place on October […]
Anybody Know A Garage Guy?
Posted on July 20, 2009 //
Let me tell you a little story about the future of marketing, and why positive word of mouth is increasingly important to running a successful businesses. It was 6:30 pm. Dinner was done. The dishes were washed. The kitchen clean. Bath time for the youngsters was rapidly approaching, which would be followed by stories, bedtime, […]
Use RSS to Get More from LinkedIn
Posted on June 11, 2009 //
LinkedIn is a great tool for keeping track of your contacts, researching individuals and organizations, finding employment and employees, asking questions and getting answers, and better understanding the professional world. As you add followers, it can be a bit of a challenge to keep up with everything. Sure you can check out the weekly summary […]
Marketing or Litter?
Posted on April 19, 2009 //
If early tomorrow morning I drove past your home and threw a bag full of dirty paper in your driveway before you woke up, would that be alright? What if I did it twice next week? What if I did it twice every week… forever? At what point would my “free trial” of the bag […]
Friends
Posted on March 31, 2009 //
Noted sales author Jeffrey Gitomer stated the value of friends like this. “All things being equal, people want to do business with their friends.” “All things being not so equal, people STILL want to do business with their friends.” “Connecting is all about your friendliness, your ability to engage, and your willingness to give value […]
Voices – Episode 10: Andrea Zavakos
Posted on March 26, 2009 //
In this episode of voices, I speak with Andrea Zavakos, Director of Human Resources Consulting with Brower Insurance. Andy is a highly respected authority in the field of Human Resources, and she has a lot to say about how the field is evolving. Listen along and hear her thoughts on social media, company culture, job […]
Speed 2
Posted on March 18, 2009 //
Last October I attended a student presentation at the University of Dayton entitled Speed Marketing. The event featured several groups of students delivering 5 minute presentations on the latest and greatest trends in the world of marketing. The event was wonderful. The students did a great job of presenting the information in a highly impactful […]
In One Word
Posted on January 9, 2009 //
On a recent shopping trip to the mall, I was walking past store after store thinking to myself “If I had to use one word to describe (insert name of retail store) what would it be. For some, it was easy to do. For others, not so much. From a marketing standpoint, this was an […]
LinkedIn Offering Cool New Tools
Posted on November 11, 2008 //
LinkedIn is a great tool for research, networking, and keeping tabs on professionals you know. Some recent additions to the platform have made it even better – applications and company information. These new features have been out for a couple weeks now, and they are very easy to utilize and can deliver some great results. […]