MKTFYI is a periodic podcast produced by Kevin Dugan and yours truly, David E. Bowman where we chat and riff on the world of marketing. Being late December, we came up with the very original idea of looking back and reviewing marketing in the year 2010. We even talked special guest Pete Blackshaw, CMO of […]
MKTFYI – The Pilot Episode
Posted on October 26, 2010 //
About two years ago Kevin Dugan and I were talking over a cup of coffee in Mt. Adams in Cincinnati. We were chatting about all things nerdy, marketing happenings, community events, and sharing other miscellaneous tidbits of knowledge. We had so much fun just talking and riffing that day, and at the end of our […]
Fired Up for SummitUp
Posted on September 28, 2010 //
I am all fired up. The reason – SummitUp 2010. Two weeks from today, the SummitUp conference will take place in Dayton, Ohio. If you have never been or heard of SummitUp, check it out. SummitUp is a day long conference dedicated to exploring social media, marketing, business, technology, and creativity. The event is scheduled […]
Seek First to Understand
Posted on July 30, 2009 //
Habit 5: Seek First to Understand, Then to be Understood Habit 5, Seek First to Understand, Then to be Understood, is a continuation of Habit 4, Think Win/Win. It is the idea that to truly think win/win, one must start with listening. Thus the idea that one should seek first to understand, then to be […]
The Physics of Marketing – Snell’s Law
Posted on November 21, 2008 //
Willebrord Snellius saw the light. Well actually he saw the light do funny things, and then went on to describe why it was so. The output was Snell’s Law, which describes how light travels at different speeds through different substances. Ever wonder why that drinking straw looks different in the glass of water than it […]
The Physics of Marketing – Huygens’ Principle
Posted on September 26, 2008 //
You would think that if you did something like discover the rings of Saturn, discover Saturn’s largest moon – Titan – and then go on to invent and patent the first pendulum clock, that you would be a household name. Now assume you not only did all those things, AND also collaborated with Robert Hooke, […]