A couple weeks back I wrote a blog post about something I called the Me3 model for marketing. This model was built around the idea that marketing involves 3 broad area of concern – message, medium, and measurement. In the time since, I have found it to be a very useful way to approach marketing, […]
Speed 2
Last October I attended a student presentation at the University of Dayton entitled Speed Marketing. The event featured several groups of students delivering 5 minute presentations on the latest and greatest trends in the world of marketing. The event was wonderful. The students did a great job of presenting the information in a highly impactful […]
Hot Stock Tip!
I am no stock market analyst, but If this story from the BBC proves to be true, it would be wise to purchase these stocks now: Luxotica (Lens Crafters) Kimberly Clark (Kleenex) KAO Brands (Jergens) Do you think any of these companies have had meetings to discuss the implications of this on their marketing? How […]