A couple weeks back I wrote a blog post about something I called the Me3 model for marketing. This model was built around the idea that marketing involves 3 broad area of concern – message, medium, and measurement. In the time since, I have found it to be a very useful way to approach marketing, […]
me3
Posted on March 3, 2010 //
I find visual models to be a useful way to organize thoughts and explain concepts. I developed the following model as a way to understand the needs that my company addresses for our clients as well as the services we offer to address those needs. This also helps me to educate clients on the […]
Use RSS to Get More from LinkedIn
Posted on June 11, 2009 //
LinkedIn is a great tool for keeping track of your contacts, researching individuals and organizations, finding employment and employees, asking questions and getting answers, and better understanding the professional world. As you add followers, it can be a bit of a challenge to keep up with everything. Sure you can check out the weekly summary […]
Speed 2
Posted on March 18, 2009 //
Last October I attended a student presentation at the University of Dayton entitled Speed Marketing. The event featured several groups of students delivering 5 minute presentations on the latest and greatest trends in the world of marketing. The event was wonderful. The students did a great job of presenting the information in a highly impactful […]
Hot Stock Tip!
Posted on April 17, 2008 //
I am no stock market analyst, but If this story from the BBC proves to be true, it would be wise to purchase these stocks now: Luxotica (Lens Crafters) Kimberly Clark (Kleenex) KAO Brands (Jergens) Do you think any of these companies have had meetings to discuss the implications of this on their marketing? How […]