I read in today’s Dayton Business Journal that Max & Erma’s, a regional restaurant chain, was being acquired by a firm out of Pittsburgh. Borrowing a question that my friend John Moore poses regularly on his blog Brand Autopsy, “Would you miss them if they were gone?” Details of the buyout of the chain of […]
Would You Miss Max & Erma’s?
Posted on April 28, 2008 //
I read in today’s Dayton Business Journal that Max & Erma’s, a regional restaurant chain, was being acquired by a firm out of Pittsburgh. Borrowing a question that my friend John Moore poses regularly on his blog Brand Autopsy, “Would you miss them if they were gone?” Details of the buyout of the chain of […]
If Your Company Closed Tomorrow Would Anyone Care?
Posted on January 15, 2008 //
Last spring, when author and Marketeer John Moore came to Dayton, he spoke about what makes a business or brand important. One thing that has stuck with me from his fantastic presentation was this. “If your business was gone tomorrow, would anyone care?” What a profound question, and great way to gauge if your business […]