Willebrord Snellius saw the light. Well actually he saw the light do funny things, and then went on to describe why it was so. The output was Snell’s Law, which describes how light travels at different speeds through different substances. Ever wonder why that drinking straw looks different in the glass of water than it […]
The Physics of Marketing – Absloute Zero
Posted on July 3, 2008 //
At just about -273 degrees Celsius, you reach the point at which all molecular motion ceases. There is no heat. None. This is known as Absolute Zero, and it was developed in large part by Lord Kelvin. In his honor, the Kelvin Scale, in which 0 degrees equals -273 C, was named. While scientists have […]
The Physics of Marketing – Simple Harmonic Motion
Posted on May 11, 2008 //
Think of a pendulum steadily swinging from side to side and you are visualizing Simple Harmonic Motion. From children on play gound swings to highly skilled engineers, simple harmonic motion surrounds us. It involves the give and take between potential and kinetic energy. In the example of the pendulum this would be height and speed. […]
The Physics of Marketing – Newton’s Law of Gravitation
Posted on April 25, 2008 //
Sir Isaac Newton makes his second appearance in this series with his Law of Gravitation. Perhaps one of the most widely known principles of science is gravity. I say this knowing that while most people could probably not explain gravity very well, just about everyone understands the idea. This was Newton’s blockbuster idea. It explained […]
The Physics of Marketing – Kepler’s Laws
Posted on April 18, 2008 //
German mathematician Johannes Kepler lived from 1571 – 1630. He is described by many as the central figure in the scientific revolution for his work in astronomy and physics – two disciplines that were considered to be very different from one another in his time. An independent thinker, he was very influential on shifting world […]