I am all fired up. The reason – SummitUp 2010. Two weeks from today, the SummitUp conference will take place in Dayton, Ohio. If you have never been or heard of SummitUp, check it out. SummitUp is a day long conference dedicated to exploring social media, marketing, business, technology, and creativity. The event is scheduled […]
The Element of Surprise!
Posted on September 16, 2010 //
Surprise, Surprise, Surprise! For years word of mouth has been touted as the world’s most powerful form of marketing. However, word of mouth has traditionally been little more than an afterthought for many businesses because it suffered from two fatal flaws – it was very hard to measure and very challenging to scale. Now the […]
You Never Know
Posted on July 23, 2010 //
You can’t be 100% certain. Werner Heisenberg made this point in his experiments with subatomic particles. Heisenberg stated while you can approximate both the velocity and position of a particle at a specific instant in time, it is impossible to exactly measure both. The more tightly you focus in on one measuring one aspect, the […]
Free Puppies
Posted on July 6, 2010 //
One thing that makes social media so attractive to businesses is the perceived price – Free. Sure access to most social media channels is free, but social media tends to be free in the same way a “Free Puppy!” is free. The real costs come after you assume ownership. Just like the free puppy, social […]
Black and White Television
Posted on June 25, 2010 //
I am old enough to remember watching a black and white television as a kid. No, I am not talking about black and white movies on a color television, I am referring to a television with no color. When I grew up, color television was not groundbreaking, but it was still an upgrade from the […]
Snow Job
Posted on January 5, 2010 //
I heard a great story by Jeff Brady on NPR while on the way home yesterday. It was about the work of two researchers from Dartmouth who found it odd that ski resorts seemed to report more snowfall than surrounding areas and and steeper increases in snow amounts on weekends. They also found that resorts […]
Social Media In Crisis
Posted on December 4, 2009 //
Yesterday I was asked by my friend and former colleague Natasha Baker to help with a video project for Sinclair Community College. I was interviewed and the video will be used with videos of other respondents in an upcoming presentation to academic leaders from around the country. I was asked to answer a question about […]
SummitUp
Posted on September 17, 2009 //
For my birthday this year, I am getting something really cool – a social media conference right here in Dayton. “Yea, Just what I always wanted, a conference!” No, the conference was not put on for that reason, but it is a nice coincidence. The event is called SummitUp, it will take place on October […]
Sharpen The Saw
Posted on August 13, 2009 //
Habit 7: Sharpen the Saw Sharpen the saw is the last of Covey’s 7 habits. (There actually is an 8th Habit, but that is another book, and perhaps another post.) Sharpen the Saw is the habit of personal renewal. The metaphor of “sharpening the saw” is simple – It is counterproductive to spend all of […]
The Seven Habits of Highly Effective Social Media – Think Win/Win
Posted on July 29, 2009 //
Habit 4: Think Win/Win Think Win/Win is the first of 3 outwardly focused habit Covey presents in his book, The Seven Habits of Highly Effective People. These are known as habits of interdependence. These habits are designed to build lasting and meaningful relationships with other people – relationships that are mutually beneficial, based on principles, […]