They say a picture is worth a thousand words. If that is the case, Dan Roam’s book The Back of the Napkin is easily worth a million. The book is dedicated to teaching professionals to use simple drawings to visualize problems and their subsequent solutions. I once had a boss, Brian Montgomery, who was the […]
Drawing Attention
Posted on April 1, 2010 //
Filed Under: MARKETING // Tagged: Creativity, Dan Roam, Drawing, MARKETING, Pictures, Problem Solving, Strategy, The Back of the Napkin, thinking, visual thinking
me3
Posted on March 3, 2010 //

I find visual models to be a useful way to organize thoughts and explain concepts. I developed the following model as a way to understand the needs that my company addresses for our clients as well as the services we offer to address those needs. This also helps me to educate clients on the […]
Filed Under: FEATURED, MARKETING // Tagged: analysis, communication planning, creative design, davidebowman, Dayton, engagement, MARKETING, Marketing Communications, me3, measurement, medium, Message, metrics, model, Penny Ohlmann Neiman, PON, reports, Research, Strategic Marketing, Strategy, visual model, visual thinking