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The Seven Habits of Highly Effective Social Media – First Things First

Habit 3: First Things First This habit is a critical one, and one that gets a lot of attention.  Before we delve into First Things First, let’s take a step back to place this habit in the proper context. Covey’s first three habits are described as habits of independence.  They are introspective in nature.  When […]

Voices – Episode 11: Peter Shankman

One of my favorite people to follow on the web is PR Guru, Peter Shankman.  Whether he is jumping out of airplanes, constructing an in-home social media battle station, or jetting from city to city, Peter is always up to something interesting.  He is a pioneer in the use of social media and the founder […]

David E. Bowman – Squidoo Lens Returns

I gave a speech earlier this week to the Dayton LinkedIn Group.  In the speech, I spoke about some easy ways that individuals can use the web to build their personal brand.  One tool I referenced was Squidoo – one of the most useful sites (or grouping of sites) on the web. Squidoo is a […]

Welcome to the Future

As I start my 3rd week of employment as Marketing Manager at LUCRUM, I am happy to report that things are going extremely well. The drive from Dayton to Cincinnati is actually enjoyable. I hit the road pretty early, so it’s just me, my coffee, my thoughts, my music and the news for 45 minutes. […]

Meatball Sundae: Mmm Good

Seth Godin is an amazing author, marketing thought leader and agent of change. His brilliance was proven to me yet again, as I read through the pages of his latest book, Meatball Sundae. The book is about the alignment of an organization’s marketing with its cultural mindset and makeup.