About two years ago Kevin Dugan and I were talking over a cup of coffee in Mt. Adams in Cincinnati. We were chatting about all things nerdy, marketing happenings, community events, and sharing other miscellaneous tidbits of knowledge. We had so much fun just talking and riffing that day, and at the end of our […]
The Element of Surprise!
Posted on September 16, 2010 //
Surprise, Surprise, Surprise! For years word of mouth has been touted as the world’s most powerful form of marketing. However, word of mouth has traditionally been little more than an afterthought for many businesses because it suffered from two fatal flaws – it was very hard to measure and very challenging to scale. Now the […]
Thank You, Thank You, Thank You, IBW
Posted on March 25, 2010 //
Every so often I take time to write a blog post to thank my friends at http://inbubblewrap.com for sending me free books and being one of the greatest things I have ever discovered on the internet. What the heck is this InBubbleWrap you ask? InBubbleWrap is a site put together by the folks at http://800ceoread.com/ […]
Time Change
Posted on March 13, 2010 //
First – the time change is stupid. Can’t we just move it 1/2 hour and stop the madness? And now… the rest of the story. The time change in Spring generally makes everyone really tired for a few days – particularly those of us who have to wake up early. It typically takes me about […]
Snow Job
Posted on January 5, 2010 //
I heard a great story by Jeff Brady on NPR while on the way home yesterday. It was about the work of two researchers from Dartmouth who found it odd that ski resorts seemed to report more snowfall than surrounding areas and and steeper increases in snow amounts on weekends. They also found that resorts […]
Trick or Treat
Posted on October 30, 2009 //
With Halloween just one day away, Trick or Treat is definitely on the brain. So in the spirit of the season ask yourself this question. Metaphorically speaking, what are you giving your customers these days? Tricks or Treats? If you are offering treats, are they like those old, stale, home-made popcorn balls or are they […]
The Physics of Marketing – The Doppler Effect
Posted on September 11, 2009 //
Have you ever wondered why music blaring out of an approaching car changes in pitch as it passes by you and then moves further away from you. This phenomenon can be described by the Doppler Effect, named for Austrian physicist Christian Doppler. Who knew Doppler was more than just the ridiculous brand name of the […]
Synergize
Posted on August 6, 2009 //
Habit 6: Synergize Synergy is where all of the previous habits come together. It is the payoff. To quote Stephen Covey “Synergy is the highest activity in all of life.” “The essence of synergy is to value the differences.” By doing so, the human gift of creativity can be levered to produce new and exciting […]
Seek First to Understand
Posted on July 30, 2009 //
Habit 5: Seek First to Understand, Then to be Understood Habit 5, Seek First to Understand, Then to be Understood, is a continuation of Habit 4, Think Win/Win. It is the idea that to truly think win/win, one must start with listening. Thus the idea that one should seek first to understand, then to be […]
The Seven Habits of Highly Effective Social Media – Think Win/Win
Posted on July 29, 2009 //
Habit 4: Think Win/Win Think Win/Win is the first of 3 outwardly focused habit Covey presents in his book, The Seven Habits of Highly Effective People. These are known as habits of interdependence. These habits are designed to build lasting and meaningful relationships with other people – relationships that are mutually beneficial, based on principles, […]